Abu Dhabi: The UAE is set to host the 'Made in Russia' festival-fair for the first time in Abu Dhabi, from February 21st to 25th, at Yas Bay Waterfront. Organised by the Russian Export Centre (REC) with support from the Abu Dhabi Chamber of Commerce and Industry, the event aims to showcase the industrial potential and assortment of Russian-made products while introducing local residents to Russian culture.
According to Emirates News Agency, the festival will offer visitors the chance to sample and purchase various goods, including canned vegetables, pastries, berry jams, fruit pastilles, baby food, dairy products, snacks, and other food items produced by Russian manufacturers from different regions. The event will also feature tastings and cooking masterclasses with traditional Arab and Russian dishes, using Russian ingredients.
More than 10 companies are expected to present their cosmetic products in Abu Dhabi. Additionally, the fair will offer a wide range of souvenirs and clothing. The REC will focus significantly on the business programme, facilitating negotiations between Russian producers and potential partners such as distributors, representatives of retail chains and supermarkets, the HoReCa sector, and industry associations.
Business meeting participants will include manufacturers of construction materials, timber and lumber, equipment, food products, perfumes, and cosmetics. Veronica Nikishina, General-Director of the REC, highlighted the UAE as a priority market for Russian companies and a crucial hub for exports to the Middle East, citing the significant potential and prospects for trade and economic cooperation.
The main theme of the festival in Abu Dhabi will be the Mezen painting, one of the oldest traditional crafts of the Russian North. Visitors will enjoy a rich cultural programme, including masterclasses, performances by creative groups showcasing folk dances and music, screenings of Russian animated films, and other activities that highlight the richness of Russian culture.
The 'Made in Russia' festival has already been held successfully in four provinces in China.
