Sharjah: Expo Centre Sharjah is set to host the debut edition of the Middle East Cosmetics Show, marking the region’s first beauty and cosmetics industry event, scheduled from October 8 to 12, 2025. Organised with the support of the Sharjah Chamber of Commerce and Industry (SCCI), the exhibition will provide a dedicated platform for over 200 international and local cosmetic brands, industry professionals, distributors, and experts from around the world.
According to Emirates News Agency, the 4,000-square-meter exhibition will showcase more than 5,000 products, offering visitors the chance to explore the latest trends and innovations in the beauty and personal care market. The event aims to facilitate networking, expertise sharing, and the formation of valuable partnerships.
The exhibition will enable direct engagement with top industry specialists, key players, and stakeholders, including retailers, salon and spa operators, beauty-focused e-commerce companies, end-consumers, and luxury product enthusiasts. It will also promote local brands by showcasing their products to a broad audience of beauty enthusiasts, thereby expanding market reach.
The inaugural edition will cover over eight core segments within the beauty industry, such as cosmetics, skincare, haircare, fragrances, organic beauty products, men’s grooming, cosmetic ingredients, and specialised e-commerce platforms.
The event’s agenda includes 150 live demonstrations, expert-led educational sessions and workshops, tutorials by renowned makeup artists and beauty specialists, professional consultations, and exclusive offers on premium products from leading brands. It offers beauty enthusiasts an opportunity to discover the latest beauty solutions, witness exclusive product launches, shop limited-edition collections, and engage with top beauty influencers.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, stated that the launch of the Middle East Cosmetics Show is a flagship trade event that strengthens Sharjah’s position in the exhibitions industry. It highlights Expo Sharjah’s role as a strategic business hub, ensuring participating brands meet their commercial goals and expand access to target markets.
He noted that the exhibition reflects the steady growth of the beauty and personal care market in the MENA region, with the UAE standing out due to its high purchasing power, diverse consumer base, and favorable business climate. Al Midfa also emphasized the strategic advantages offered by Sharjah and the UAE, including advanced distribution networks and comprehensive logistical infrastructure.
The Middle East Cosmetics Show will be open to visitors on Wednesdays and Thursdays from 14:00 to 22:30, on Fridays from 15:00 to 22:30, and on Saturdays and Sundays from 12:00 to 22:30.
