Dubai: The Dubai Press Club (DPC), in partnership with Dubai Health, successfully concluded the first week of the second phase of the ‘Dubai Content Creators Programme’, with a specific focus on health and science content.
According to Emirates News Agency, the initiative is designed to equip participants with advanced skills and knowledge to produce reliable, engaging, and impactful health and science content that supports awareness and community wellbeing. Maryam Al Mulla, Director of the Dubai Press Club, lauded the high level of expertise demonstrated throughout the week, emphasizing the programme’s role in enhancing creators’ abilities to produce professional and impactful content.
She highlighted that the sessions effectively improved participants’ skills and expanded their understanding of modern tools and techniques for developing engaging content that adds value to the community. The programme’s opening week featured expert-led sessions and interactive workshops aimed at enhancing storytelling techniques, building on-screen confidence, and understanding ethical and accurate content creation principles.
The week commenced with sessions hosted by TikTok, where Mohamed Enaba, Strategic Partnerships LIVE Lead (Celebs and Influencers), and Sara Al Moaz, Education and Lifestyle Creator Manager, provided strategies for success in content creation. They offered practical guidance on production quality, audience engagement, and creative storytelling.
As part of the collaboration with TikTok, the programme featured Donia Abi Nassif, Regional Programmes and Education Lead at METAPSAKZ, who hosted Dr. Diana Chehab and Dr. Mohammad Abu Ali. They discussed the effectiveness of health content, maintaining its impact, and the elements that make it distinctive, driving audience engagement and loyalty.
The programme also included actress Basmah Nabil, Director of El Warsha, who shared techniques for using acting and presentation skills to deliver compelling content. Content creator Ahmad Al Sabouni led a session on storytelling in health communication, while Kareem Kawkab, investigative journalist at Erem Business, discussed ethical standards in health media and scientific credibility in digital content.
Running until 4th November 2025, the programme features interactive workshops on topics like impactful writing, storytelling techniques, visual content development, platform dynamics, digital health awareness campaigns, and AI-powered content creation tools. Participants will gain practical skills in modern production techniques such as smartphone and camera shooting, professional lighting and editing, and short-form video production for Instagram Reels and YouTube Shorts.
This phase builds on the success of the inaugural ‘Dubai Content Creators Programme’, initially launched in collaboration with the UAE Ministry of Economy and prominent media organizations and academic institutions. The previous phase focused on training content creators in economic reporting and storytelling.
