Dubai: In the presence of Mohammad Al Gergawi, Minister of Cabinet Affairs and Secretary General of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), and Sunny Varkey, Founder of the Varkey Foundation, along with global content creator James Stephen Donaldson, widely known as MrBeast, the names of 20 global content creators were announced as part of the '1 Billion Acts of Kindness' campaign.
According to Emirates News Agency, the campaign was launched by the 1 Billion Followers Summit, the world's largest event dedicated to shaping the content creator economy. The initiative is in collaboration with MrBeast, the creator behind the world's largest YouTube channel, and is supported by MBRGI and the Varkey Foundation.
The announcement took place during the fourth edition of the 1 Billion Followers Summit 2026, organised by the UAE Government Media Office. The event was hosted in the United Arab Emirates from January 9, spanning locations such as Emirates Towers, DIFC, and the Museum of the Future in Dubai, under the theme 'Content for Good.'
This year's summit gathered more than 15,000 content creators and influencers, alongside over 500 speakers, 150 CEOs, and global experts.
The list of global content creators who will collaborate with MrBeast and his team on impactful community initiatives includes: Rebecca Lynn Zamol, Isabella Grace and Dallin Kenneth Lambert, Adam Waheed, Samuel Weidenhofer, Zhongni Zhu, Katrina Isabelle Buno, Orkuncan Isitmak, Ricardo Marcelo Limon Cantu, Noor Stars, Khalid Al Ameri, Godfrey Mwamburi Wavonya, Ella Loren Y. Bulatao, Berthold Kobina Ackon, Mohamed Oussama Dairi, Walid El Musrati, Raghad Zamel, The World Sucks, Andy Studio, Majd Alzakout, and Priya and Sid.
The '1 Billion Acts of Kindness' campaign, regarded as the world's largest global social movement, has already resulted in more than 170,000 humanitarian and community actions, generating over 100 million views within three weeks.
Mohammad Al Gergawi expressed that launching this global social movement from the 1 Billion Followers Summit, hosted in the UAE, reflects the nation's mission of transforming digital influence into tangible, positive change in people's lives. He noted that content creators are viewed as a powerful driver of humanitarian action and as role models who inspire millions to contribute to building and empowering communities.
Al Gergawi added that by launching this global movement, the 1 Billion Followers Summit reaffirms its noble message and its ability to unite content creators and influencers worldwide around a shared humanitarian purpose, providing creatives with a platform to exercise their influence responsibly.
He further stated that MBRGI's support for this global movement stems from their humanitarian role and commitment to further promoting inspiring social impact and advancing community development, particularly through content creation, which has proven to be one of the most influential forces shaping the future.
Sunny Varkey commented on the pride in being part of this global movement, emphasizing support to reinforce the belief that education is one of the most powerful tools for changing the world for the better. He highlighted the collective energy of content creators focusing on addressing societal challenges and uniting efforts to make a real difference in people's lives.
MrBeast remarked on the belief in the ability to change people's lives for the better. He noted that his team and he selected twenty of the world's most influential content creators to demonstrate that creators possess extraordinary power when united. Their plans through this movement aim to inspire an entire generation to take action and create meaningful change with lasting community impacts.
The '1 Billion Acts of Kindness' campaign was initiated on 7 November 2025, when MrBeast issued a global challenge to content creators to collectively produce one billion impactful acts of kindness worldwide. Participants were invited to submit original videos documenting acts of kindness and positive social impact, with submissions accepted until 1 December 2025.
Selection criteria for the initiatives included authenticity, storytelling impact, creativity, and positive societal influence. The humanitarian initiatives submitted ranged from volunteering to support the elderly and the homeless to raising awareness about social causes and launching donation campaigns, among other acts of kindness.
