Dubai: Dubai Taxi Company PJSC (DTC) has entered into a strategic partnership with Dubai Community Contributions Establishment - JOOD to transform everyday journeys into opportunities for community giving. The collaboration aims to enhance the community contributions ecosystem via innovative digital channels, making giving more accessible and promoting a culture of community participation throughout Dubai.
According to Emirates News Agency, the agreement between DTC and JOOD is focused on supporting sustainable community development and exploring smart solutions that enable individuals and organizations to contribute easily and transparently. This will be achieved through trusted and integrated platforms. The partnership will involve the development of digital donation solutions, utilizing point-of-sale devices available in DTC's vehicles and the Bolt application. Additionally, DTC's advertising platforms and digital screens will be used to raise awareness of community initiatives and campaigns launched through JOOD.
The cooperation also includes the preparation of impact measurement reports and the implementation of joint awareness and media campaigns. These campaigns will highlight humanitarian success stories and the positive outcomes generated through community contributions. Mansoor Rahma Alfalasi, Group CEO of Dubai Taxi Company, emphasized the company's commitment to using its mobility network and digital capabilities to create value beyond transportation. He stated that the partnership aims to make community contribution more accessible and impactful for residents and visitors in Dubai.
Marwan Rashed BinHashem, CEO of Dubai Community Contributions Establishment - JOOD, remarked that the partnership reflects JOOD's commitment to integrating giving into everyday experiences. By leveraging the mobility sector and digital platforms, JOOD aims to expand access and strengthen the culture of community contribution through more accessible and impactful methods.
This agreement supports Dubai's vision of enhancing collaboration between public and private sectors, building an integrated community ecosystem driven by innovation, accessibility, and sustainable impact. It aligns with the objectives of the Dubai Social Agenda 33 and the emirate's vision for a cohesive and sustainable society.
