Sharjah:The fourth edition of the Emirates Perfumes and Oud Exhibition and the second edition of the Middle East Cosmetics Show drew more than 120,000 visitors between October 9 and 18 at Expo Centre Sharjah. These events brought together perfume and oud enthusiasts, beauty lovers, and leading industry brands, offering a valuable opportunity for companies to engage directly with consumers and bolster their market presence.
According to Emirates News Agency, the exhibitions offered a comprehensive experience over ten days, covering oriental perfumes, oud, incense, cosmetics, and personal care products. The Emirates Perfumes and Oud Exhibition featured participation from over 200 companies and approximately 700 brands, showcasing a diverse array of products and new launches that mirror evolving consumer preferences and the growing diversity of market tastes.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, commented that the strong turnout at both exhibitions indicates that specialised trade shows have evolved beyond mere product showcases. These events now serve as platforms for building direct relationships between brands and consumers. In industries closely tied to personal taste and consumer aspirations, these exhibitions are crucial for companies to gain insights into market trends, introduce their products, and leverage consumer interest into growth opportunities.
He further stated that Expo Centre Sharjah is committed to ensuring its exhibitions serve as effective platforms for commercial activity, providing an engaging visitor experience along with tangible value for exhibitors. The centre aims to support brands in maintaining their market presence and exploring new business opportunities. The increasing interest in specialised exhibitions emphasizes the importance of continually developing events that cater to market dynamics and meet evolving expectations of both businesses and visitors.
