Dubai:Emirates has unveiled its Centre of Hospitality Excellence in Dubai, now accessible to UAE brands and businesses aiming to enhance hospitality culture and upskill their teams. The center offers a variety of tailored courses and interactive team-building sessions available for booking through a dedicated email address.
According to Emirates, the USD 8 million facility, located within the Emirates Crew Training Centre, features a premium learning environment inspired by the airline's globally recognized hospitality standards. It includes a restaurant and lounge for up to 170 guests, presentation kitchens, and eight technology-enabled classrooms. The center aims to provide immersive hospitality training experiences modeled on Emirates' award-winning inflight customer service.
The center's programs draw on Michelin-star hospitality principles, covering fine dining protocols, guest engagement, service etiquette, and customer experience leadership. Since launching external programs, the center has hosted various organizations, including government entities, universities, and major regional companies, to strengthen hospitality culture within their teams.
Thomas Ney, Divisional Senior Vice President Service Delivery at Emirates, emphasized the importance of understanding people, culture, and service excellence in delivering exceptional hospitality. By opening the center to UAE organizations, Emirates aims to share its expertise and inspire future hospitality professionals.
The center offers an array of immersive workshops and experiences tailored to individual organizations' needs, designed to enhance hospitality culture and customer experience. Modules include the "7-Star Dining Experience," "L'Art du Vin" wine education, and "Gastronomy" workshops, among others. Bespoke programs and team-building experiences are also available, providing organizations with customized learning journeys.
Emirates' investment in the facility is part of its ongoing commitment to service innovation and hospitality training. The center is a key component of Emirates' cabin crew training ecosystem, providing intensive training and immersive dining sessions that deepen understanding of guest expectations. By opening its doors to external organizations, Emirates seeks to foster a culture of hospitality excellence across the UAE.
