Vietnam: Creators HQ, in collaboration with Amazon Ads, has launched the Amazon Creators Foundry, an initiative aimed at empowering content creators in the UAE to develop and expand their own product lines on Amazon.ae. This announcement was made during the fourth edition of the 1 Billion Followers Summit, the world's largest summit focused on the content creation economy, organized by the UAE Government Media Office under the theme 'Content for Good.'
According to Emirated news Agency, the initiative seeks to drive innovation in the UAE by supporting content creators in scaling their businesses and unlocking new revenue streams while offering unique products to customers on Amazon.ae. The summit, which concludes today, gathers over 15,000 content creators and influencers, alongside 500 speakers, representing a combined audience of 3.5 billion followers globally.
Amazon Creators Foundry will offer eligible creators within the Creators HQ network extensive support by utilizing Amazon's expertise, infrastructure, and seller tools. Participants will have the opportunity to list and sell their products globally through the Amazon stores, connecting them with millions of customers worldwide.
The program will provide comprehensive education and mentorship on online retail fundamentals, product ideation, digital marketing, customer acquisition strategies, and brand building, in addition to exploring gaming and entertainment commerce opportunities. Creators will also be able to establish dedicated storefronts on Amazon.ae and use Amazon Ads credits to enhance their visibility and audience reach.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, emphasized the UAE's role as a global hub for the creator economy. She noted that initiatives like Amazon Creators Foundry are transforming this vision into real opportunities for digital entrepreneurs, supporting both individual success and the growth of the UAE's digital economy.
As influencers increasingly transition into product innovators and business builders, Amazon Creators Foundry is responding to this trend by enabling content creators to turn their ideas into products available on Amazon.ae, thus reaching millions of online shoppers.
Rayan Karaky, Managing Director of Amazon Ads in EMEA and Southeast Asia, highlighted the transformative phase of the creator economy where influence meets innovation. He remarked on the unique insights creators have into their audiences, and how Amazon Creators Foundry bridges these insights with commercial success.
The initiative underscores the UAE's position as a leading hub for the creator economy, fostering the development of creative ideas into scalable businesses.
