Dubai:In a recent session of the 'New Global Narrative' Majlis, discussions were centered on how Dubai can leverage its established global trust into an economic asset, enhancing its attractiveness for investment, business, and talent. The event, attended by H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, highlighted the role of trust in shaping investment and market trends.
According to Emirates News Agency, the forum was part of the Mohammed bin Rashid Leadership Forum and featured notable attendees such as Mona Ghanem Al Marri, Vice Chairperson of the Dubai Media Council. Al Marri emphasized the significance of a genuine narrative, stating that Dubai's reputation is built on real experiences rather than promotional campaigns, which was particularly evident during the Covid-19 pandemic. She noted that despite global uncertainties, Dubai's decisive actions and robust infrastructure facilitated a swift recovery and the successful hosting of Expo 2020 Dubai.
Al Marri also highlighted the emirate's continued appeal, citing the 19.59 million international visitors and 1,253 new foreign direct investment projects attracted in 2025. She credited this success to the foundational trust in Dubai as a destination, driven by its reliable and transparent experiences.
David Haigh, CEO of Brand Finance, discussed the evolution of reputation from mere visibility to a powerful influence on decision-making. He emphasized the importance of consistent experiences in maintaining trust and enhancing global competitiveness. Haigh also noted that a city's reputation is shaped by the collective experiences of its services and institutions, underscoring the role of leadership in sustaining this reputation.
The 'New Global Narrative' Majlis is part of a series of meetings under the Mohammed bin Rashid Leadership Forum, which addresses topics like future economic growth and smart city infrastructure. The forum convenes over 1,000 leaders and experts to discuss management and leadership strategies at the Dubai World Trade Centre.
