Abu Dhabi: twofour54, part of ADNEC Group and Abu Dhabi's leading media hub, has announced three major services at the Global Media Congress (GMC), further underpinning its role by providing a bespoke destination services environment.According to Emirates News Agency, these services include the operational Studios at Yas Creative Hub, the rollout of a comprehensive suite of creative services, and the introduction of a high-quality, fully customizable and portable podcast suite-live at GMC-designed to empower creators and amplify Abu Dhabi's media ecosystem.Humaid Al Dhaheri, Managing Director and Group CEO of ADNEC Group, stated that the introduction of these offerings by twofour54 illustrates their commitment to developing Abu Dhabi's media sector. As a component of the ADNEC Group, twofour54 bolsters the emirate's position as a hub for media production, creativity, and collaboration, thereby driving the industry's growth.The Studios, now fully operational at Yas Creative Hub, offer two 600-square-met re sound stages designed for television productions, indie films, digital content, and various media projects. These facilities come equipped with green rooms, makeup suites, and loading bays, providing the flexibility and space needed for year-round filming. Located just 10 minutes from the Zayed International Airport, Studios positions YCH as a bespoke media entertainment and gaming hub, the first of its kind in the UAE.In parallel, twofour54 introduces a refreshed portfolio of creative services, reaffirming itself as the architect of creative collaboration within the media landscape. By providing bespoke creative and media solutions, it connects businesses with the right partners from within its ecosystem, ensuring seamless project execution and high-quality outcomes. By actively participating in every stage of the process, twofour54 delivers tailored, best-in-class support that drives value and empowers business growth.The third addition is twofour54's podcast facilities, a flexible, professional-grad e setup for producing podcasts and videocasts across various locations. Outfitted with advanced noise-cancellation technology and high-quality audio-visual equipment, the portable setup caters to content creators seeking an existing facility in addition to a mobile option, without compromising production quality. Visitors at GMC can view live demos and real-time content production from the podcast facility on the conference floor, offering a glimpse into its versatility and premium capabilities.Mark Whitehead, CEO of twofour54, commented that these additional resources demonstrate their commitment to equipping media creators with an environment for the creative industries to thrive. From the capabilities of Studios at Yas Creative Hub to the flexibility of their podcast setup and revitalized creative services, they are expanding Abu Dhabi's position as a global media hub and nurturing a dynamic ecosystem for today's content visionaries.At GMC, twofour54 showcases these developments, strengthening its esse ntial role in leading media innovation and enabling creators with the resources they need to excel in an evolving industry landscape.
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