Cairo: H.H. Sheikh Hazza bin Zayed Al Nahyan, Ruler's Representative in Al Ain Region, has reviewed the region's key strategic plans for cultural and tourism projects during a meeting with a delegation led by Mohamed Khalifa Al Mubarak, Chairman of the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi).
According to Emirates News Agency, the meeting included a briefing on development plans and strategic initiatives aimed at advancing the culture and tourism sectors in the Al Ain Region. The delegation presented details of key projects and programmes scheduled for implementation in 2026.
The discussions underscored the importance of both sectors in supporting strategic investment and driving sustainable development, offering social, economic, and cultural benefits for the local community. The aim is to deliver an integrated visitor experience that enhances Al Ain Region's appeal as a cultural and tourism destination for visitors from within the UAE and abroad.
H.H. Sheikh Hazza also examined updates on existing projects to develop heritage sites and cultural centres, including the rehabilitation of Al Ain Museum. Plans to enhance the tourism appeal of Al Ain's oases, UNESCO World Heritage sites, and develop family-oriented leisure and entertainment destinations such as Hili Fun City, Al Ain Zoo, Al Jimi Mall, and Jebel Hafeet were also reviewed.
He stressed that developing Al Ain Region's tourism sector is a fundamental part of Abu Dhabi's vision to strengthen its presence on the global tourism map. Investments in this sector are seen as a commitment to achieving integrated and sustainable development that benefits the community, improves quality of life, and creates employment opportunities.
DCT Abu Dhabi is continuing its efforts to establish Al Ain Region as a leading cultural tourism destination while preserving its rich heritage and developing its environmental assets. This aligns with the objectives of the Abu Dhabi Tourism Strategy 2030, focusing on leisure and entertainment offerings.
The initiatives by DCT Abu Dhabi also include enhancing the cultural profile of the region through annual festivals such as the Traditional Handicrafts Festival, Al Ain Book Festival, Mother of the Nation Festival, Dar Al Zain Festival, and Ghaitah Al Ain. These events aim to attract more visitors and reinforce Al Ain Region as a prominent cultural and tourism destination.
The meeting witnessed attendance by Sheikh Mohammed bin Hamdan bin Zayed Al Nahyan; Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi; Talal Al Dhiyebi, Group Chief Executive Officer of Aldar; and Dr Mohamed Abdalla Al Zaabi, Group Chief Executive Officer of Miral.
