Abu Dhabi: KEZAD Communities, a prominent provider of integrated residential complex solutions and a subsidiary of AD Ports Group’s Economic Cities and Free Zones, has officially rebranded to Sdeira Group. This strategic transformation is part of the company’s mission to establish itself as a leading strategic investment and development entity, setting new benchmarks in shared housing and sustainable complex development.
According to Emirates News Agency, the announcement was made during an official ceremony at the Marina Hall of the ADNEC Centre in Abu Dhabi, attended by several officials from AD Ports Group and key stakeholders. Abdullah Al Hameli, CEO of Economic Cities and Free Zones at AD Ports Group and Chairman of the Board of Directors of Sdeira Group, emphasized that the rebranding aligns with their mission to maintain leadership in trade, industry, and logistics services. He highlighted the commitment to transforming employee housing facilities and providing comprehensive solutions that support eco
nomic development in Abu Dhabi and the UAE.
Abdulaziz A. Bawazeer, CEO of Sdeira Group, remarked that the launch represents a significant shift aimed at enhancing their contribution to developing integrated solutions for employee housing facilities. He stated that this step is reflective of their commitment to meeting partner and client aspirations and delivering high-quality services grounded in responsibility and efficiency.
The ceremony also unveiled Sdeira Group’s new corporate identity, with a logo inspired by the Saih Sdeira area, symbolizing the vision and values of the rebranding. The new name reflects the Group’s aspiration to provide an integrated system of smart investments, positively impacting the economy and fostering progress.
Sdeira Group is committed to delivering added value to stakeholders while elevating standards of efficiency, resource management, quality, and environmental responsibility. The Group offers integrated solutions across four main sectors: Sdeira Real Estate, Sdeira Inves
tments, Sdeira Services, and Sdeira Real Estate Management, with key products including Aryam, Square, and 68 Living.
With a clear vision, Sdeira Group aims to build a portfolio of assets that meet high standards of environmental responsibility and resource efficiency, reshaping the investment landscape. Its mission focuses on making a lasting impact through smart investments that enhance sustainable communities and add value to partners and customers.
