Dubai: His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, attended the fourth edition of the 1 Billion Followers Summit, the world's largest gathering dedicated to the content creation economy. Organised by the UAE Government Media Office, the summit is being held in Dubai over three days at Emirates Towers, the Dubai International Financial Centre, and the Museum of the Future, under the theme 'Content for Good'. The event brings together more than 15,000 content creators and influencers, as well as over 500 speakers whose combined following exceeds 3.5 billion worldwide.
According to Emirates News Agency, during his visit, H.H. Sheikh Mohammed bin Rashid Al Maktoum emphasized that content creation plays a central role in shaping awareness, driving development, and supporting the future economy. He stated that true investment lies in transforming talent into impact and ideas into sustainable projects, creating opportunities and driving growth. The summit aims to equip youth globally with the tools for responsible content creation while reinforcing the UAE's position as a hub for visionaries and creatives.
During the summit, H.H. Sheikh Mohammed toured spaces dedicated to major global social media platforms like Snapchat, X, YouTube, TikTok, Google Gemini, Meta, Disney+, and Twitch. He was briefed on key global initiatives, including the '1 Billion Acts of Kindness' campaign, launched with MrBeast and supported by the Mohammed bin Rashid Al Maktoum Global Initiatives and the Varkey Foundation. The campaign saw significant global engagement with over 170,000 acts of kindness and 100 million views in three weeks.
H.H. Sheikh Mohammed also reviewed the AI Film Award, launched in partnership with Google Gemini. This initiative is the largest and most valuable award of its kind globally, with a prize value of $1 million. It attracted interest from over 30,000 participants across 116 countries, resulting in 3,500 film submissions. He was further briefed on the outcomes of the Creators Ventures programme, which supports and accelerates businesses within the content economy.
Accompanied by Mohammad Al Gergawi, Minister of Cabinet Affairs, H.H. Sheikh Mohammed focused on the summit's themes: transitioning from content creation to impact creation through 'Content for Good', and integrating AI tools into content development. The summit features over 580 keynote sessions, roundtables, discussions, and workshops by more than 500 global speakers and experts.
