Kalba: The Sharjah Chamber of Commerce and Industry (SCCI) is backing the ‘Khayrat Al Dar’ event, which kicked off on Thursday at Souq Al Jubail in Kalba. This initiative is part of SCCI’s strategy to expand the reach of Sharjah Shopping Promotions 2025-2026, a leading retail campaign in the emirate.
According to Emirates News Agency, the Chamber aims to enhance the promotional activities of the campaign and expand its geographic scope across significant retail destinations in Sharjah, including the Eastern Region. This effort is expected to stimulate commercial and agricultural activities across the emirate’s cities and regions. The event has been attracting a high number of visitors, creating a festive atmosphere that coincides with this year’s edition of the Al Jubail Winter Festival.
SCCI’s support for the ‘Khayrat Al Dar’ event demonstrates its commitment to promoting local consumption and supporting national products by offering free retail platforms for farmers to market their seasonal produce, which includes fresh vegetables, fruits, herbs, honey, and dates. The initiative also serves as an interactive engagement platform, connecting producers and consumers while showcasing the entire agricultural cycle from cultivation to harvest.
Aisha Saleh, Head of the Festival and Promotions Department at SCCI, highlighted that the Chamber’s support for the ‘Khayrat Al Dar’ initiative aligns with the strategic objectives of ‘Sharjah Shopping Promotions’. These objectives are focused on supporting multiple economic sectors and extending the reach of events across all regions of the emirate.
Amal Al Hosani, Head of Media and Marketing Department at SCCI, stated that the Chamber’s support for this initiative, as part of the Al Jubail Winter Festival, aims to reach a broad audience in the Eastern Region and introduce them to the events of ‘Sharjah Shopping Promotions,’ which will run until 25 March 2026. She emphasized that the daily stage competitions held during the festival are an effective interactive tool for engaging directly with families and strengthening the public’s connection with the campaign’s brand identity.
The program includes daily competition activities on the Al Jubail Winter Festival stage, with 40 shopping vouchers available for the fish section across Souq Al Jubail branches in Sharjah, Kalba, and Al Dhaid. These competitions are designed to engage all family segments, including children, adolescents, and adults, and will continue until next Sunday at Souq Al Jubail in Kalba, from 4:00 pm to 9:00 pm.
Sharjah Shopping Promotions continue across all cities and regions of the emirate, with extensive participation from major shopping malls, central markets, and thousands of retail outlets. The campaign features prize draws for valuable rewards, along with entertainment and heritage-themed activities, and significant discounts on leading local and international brands.
