New york: There have been 130 million unique visitors to FIFA.com so far during the tournament (of which 34 million are from the host countries), representing growth of 26% compared to the group stage of the FIFA World Cup Qatar 2022.
According to Emirates News Agency, data released by FIFA on World Cup digital engagement shows there were 30 million unique visitors to the FIFA World Cup app, representing growth of 130% compared to the last FIFA World Cup. Additionally, there were 39 million new followers across all platforms during the group stage. Notably, 16 million of these were on TikTok, where FIFA is now the second most-followed sports organization account globally. On YouTube, FIFA's channel gained five million new followers, reaching a total of 30 million. To date, there have been 17 billion impressions and one billion engagements across all social media platforms. Video views have reached eight billion on preferred platforms like TikTok and YouTube, with a total of 11 billion views across all platforms, surpassing the numbers achieved during the entire 2022 tournament.
In the US, searches for "World Cup" on TikTok have surged by more than 300% since the tournament's inception. Official FIFA World Cup broadcasters have shared over 44,000 pieces of content on TikTok since the tournament began, offering match highlights and behind-the-scenes insights.
FIFA's social impact campaigns, such as Football Unites the World, No Racism, Be Active, and Unite for Peace, have reached over 4.6 million attendees in stadiums, promoting messages of unity, health, and friendship. These campaigns were also shared with 5.5 million audiences at FIFA Fan Festivals. Content from the No Racism campaign alone received over 180 million views on social media.
A total of 56,204 guests participated in community training sessions advocating the 'Be Active' message. Additionally, 1,150 children took part in 'Be Active' training sessions, joined by players participating in the tournament.
