Sharjah:TRENDS Group is participating in the Sharjah International Book Fair for the seventh consecutive year as the Knowledge Partner for the fair's 45th edition, themed "Made of Stories." The event is scheduled from November 4th to 15th at Expo Centre Sharjah, featuring 2,673 publishers and exhibitors from 124 countries alongside a program of about 1,500 cultural, intellectual, and creative events.
According to Emirates News Agency, TRENDS Group plans to organize activities that blend knowledge and academic research with creativity and innovation, complemented by the launch of 19 new research publications. These publications include both original works and translations and will be added to TRENDS' existing collection of over 550 books and studies.
The group is also arranging a series of innovative knowledge-based events, panel discussions, and cultural seminars featuring distinguished thinkers, academics, and experts. Additionally, TRENDS will sign several memoranda of cooperation and strategic partnerships. The TRENDS pavilion will have five interactive sections showcasing the diverse work of its five companies.
Dr. Mohammed Abdullah Al-Ali, Chairman of TRENDS Group, highlighted that the participation emphasizes the group's vision of book fairs as interactive platforms for dialogue and idea creation, rather than just displays for publications. He noted the significance of the Sharjah International Book Fair as a meeting point for researchers and readers, facilitating intellectual dialogue and cultural exchange.
Mohammed Al-Salmi, Senior Researcher and Director-General of TRENDS Research and Advisory, stated that TRENDS is showcasing over 550 titles and launching seven translated works authored by young Emirati specialists. These works demonstrate academic rigor combined with strategic foresight.
Rawdha Al Marzouqi, Researcher and Director of the Distribution and Exhibitions Department at TRENDS Research and Advisory, mentioned that the TRENDS pavilion will feature high-quality research publications and AI-powered knowledge hubs. Daily intellectual events will bring together researchers, thinkers, and decision-makers to discuss culture and creativity amid evolving digital technologies. She emphasized that TRENDS being chosen as a Knowledge Partner again reflects the trust in their scientific approach.
