Abu Dhabi:The Emirates Red Crescent (ERC) has announced the launch of its 2026-2027 winter aid campaign, valued at AED12.5 million. The initiative is set to benefit over 300,000 individuals across 17 countries, providing much-needed support to vulnerable communities, including refugees and displaced people affected by humanitarian crises and harsh weather conditions.
According to Emirates News Agency, the campaign is spearheaded by H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region and Chairman of the ERC. The effort underscores Sheikh Hamdan's dedication to enhancing the humanitarian response to cold weather and supplying essential resources to families severely impacted by winter conditions, aligning with the UAE's tradition of humanitarian giving and solidarity.
To commemorate the campaign's launch, the ERC hosted a volunteer event at its headquarters in Abu Dhabi, where winter aid packages were prepared. The event saw participation from ERC board members, staff, volunteers, and affiliates, including representatives from Abu Dhabi Islamic Bank, ADNOC, and other associated organizations. Secretary-General Ahmed Sari Al Mazrouei highlighted the UAE's humanitarian approach under the leadership of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, emphasizing the ERC's commitment to aiding those affected by crises and disasters during challenging winter months.
Al Mazrouei elaborated on the ERC's phased implementation plan for the winter, developed in collaboration with relevant authorities and humanitarian partners both within the UAE and internationally. The plan prioritizes children, older adults, women, and displaced and refugee families to ensure aid is delivered effectively and promptly. He also noted the strong volunteer participation as a testament to the spirit of solidarity within UAE society and the significance of charitable endeavors in supporting humanitarian initiatives.
The ERC remains committed to continuing its relief and humanitarian programs, expanding partnerships under the directives and supervision of H.H. Sheikh Hamdan, thereby bolstering the UAE's leadership role in regional and international humanitarian efforts.
