Sharjah:H.H. Sheikh Dr Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, led the council's Board of Directors meeting held at the Sharjah Media City "Shams" headquarters. During the meeting, he emphasized the importance of media institutions adapting to rapid changes and maintaining transparency in their operations.
According to Emirates News Agency, the Deputy Ruler praised the contributions of media entities in projecting a progressive image of Sharjah and acknowledged their role in increasing social awareness through expert content. He urged media agencies to embrace new methodologies and respond effectively to global developments.
The meeting covered several topics, including the progress and achievements of media operations, future media ecosystem development, and the performance of media plans and projects. The Sharjah Broadcasting Authority (SBA) highlighted viewership statistics, with "Sharjah Channel" ranking second among local television channels.
A presentation on an AI-powered media platform developed by the Sharjah Government Media Bureau was also given. The platform, used by 233 users from 77 government entities, supports collaboration and crisis management through advanced monitoring and analysis capabilities.
Sharjah Media City 'Shams' shared its achievements, including receiving the "Great Place to Work" certification and winning first place in the International AI Media Awards for "AI-Powered Storytelling." H.H. Sheikh Dr Sultan bin Ahmed reviewed the Shams Studios project and visited the "SHJ971" store, reflecting Sharjah's media identity.
The meeting was attended by key figures, including Mohammed Hassan Khalaf, Tariq Saeed Allay, Hassan Yaqoub Al Mansouri, Rashid Abdullah Al Obad, Salem Ali Al Ghaithi, Alya Al Suwaidi, and Hessa Abdulla Al Hammadi.
