Dubai:ISM Middle East 2026 attracted a significant number of attendees, with 14,377 trade visitors and 280 exhibitors from 37 countries participating in the event held at the Dubai World Trade Centre from November 3 to 5.
According to Emirates News Agency, the exhibition was held alongside Gulfood Manufacturing, GulfHost, and Private Label Middle East, bringing together global manufacturers and suppliers. This confluence supported commercial partnerships across the food value chain by connecting representatives from various sectors including retail, wholesale, e-commerce, hospitality, and distribution.
Organizers have announced that the 20th edition of ISM Middle East will take place from September 14 to 16, 2027. The upcoming event, themed 'What will the world crave next?', is set to expand across six halls and will feature conferences, specialized discussions, innovation showcases, and activities aimed at supporting commercial growth.
This year's exhibition highlighted innovative products that align with changing consumer preferences and the growing demand for healthier food options. Featured items included plant-based and protein-enriched bakery products, functional and sugar-free confectionery, premium chocolate, and savory snacks.
The Foodtech Summit, co-located with the exhibition, gathered representatives from global companies like Ferrero, Nestlé, Mondelez International, and Mars. The summit focused on discussing the latest industry trends, functional formulations, and opportunities for sustainable growth across the region.
The event also celebrated the winners of the annual ISM Middle East Awards. Artion Greek Foods was awarded Best Chocolate Product, Frezzyks received the Best Hard and Soft Candy award, and PRESTIGE was recognized for the Best Health and Functional Snack.
Mark Napier, Vice President of ISM Middle East, stated that this year's edition exceeded expectations in participation and attendance, creating opportunities for building new partnerships. He emphasized the global business community's confidence in the regional market and Dubai's role as a hub for international trade and events.
Denis Steker, Senior Vice President, International, Koelnmesse, noted the event's significance in connecting global manufacturers with buyers from the Middle East and beyond. He added that the 20th edition would further expand commercial opportunities and increase the diversity of products on display.
