Dubai:Emirates has triumphed by winning Gold in the inaugural Best Travel, Leisure & Experience Campaign category at the 2026 Global Performance Marketing Awards.
According to Emirates, the airline was recognized as the first-ever winner of this category for its transformative work on its affiliate marketing program in the Asia Pacific (APAC) region. This market is noted for its competitiveness, with online travel agencies, airlines, and travel agents vying for the same affiliate partners.
Emirates achieved this accolade by revamping its affiliate marketing strategy, focusing on a refined partner base, strengthening direct relationships, and targeting investments with the highest impact. This strategic shift led to a 31% increase in revenue growth from performance marketing in APAC within a year.
Performance marketing at Emirates is viewed as a strategic tool for customer growth, supported by a team of specialists who utilize advanced analytics and customer insights to drive revenue and enhance customer value.
Boutros Boutros, Executive Vice President, Corporate Communications, Marketing & Brand for Emirates Group, expressed pride in the recognition the team received, emphasizing that performance marketing is a crucial driver for commercial growth at Emirates.
The Global Performance Marketing Awards celebrate measurable growth in performance and partnership marketing, with entries evaluated on strategy, execution, collaboration, and commercial impact. This win adds to Emirates' recent achievements, including being shortlisted at the Global Search Awards.
Source Emirates
