Sharjah: H.H. Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sheraa, witnessed the signing of a Memorandum of Understanding between BEEAH and the Sharjah Entrepreneurship Centre (Sheraa) to launch DARE 2.0, a co-branded internal innovation accelerator designed to embed intrapreneurship across BEEAH and translate employee ideas into scalable business impact.
According to Emirates News Agency, the MoU was signed by Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, and Sara Abdelaziz Al Nuaimi, CEO of the Sharjah Entrepreneurship Center (Sheraa). It formalizes a collaboration that applies Sheraa's accelerator expertise to BEEAH's internal innovation priorities, supporting the Group's operations across environment, technology, healthcare, energy, and real estate.
DARE 2.0 is an employee-led programme enabling BEEAH employees to act like founders, dedicating structured time, supported by mentorship and resources, to develop ideas that address operational and strategic challenges across the organisation.
The programme is designed to strengthen a culture of intrapreneurship, encouraging experimentation while keeping innovation closely aligned with business needs. Delivered through a structured accelerator format, DARE 2.0 supports participants from ideation through validation and prototyping. It combines curated workshops, expert mentorship, and active engagement from BEEAH leadership, ensuring ideas are both commercially grounded and operationally relevant.
By creating a pipeline from idea generation to pilot and scale, DARE 2.0 is intended to generate high potential concepts for implementation across BEEAH's operations. The programme reflects BEEAH's investment in its people and its focus on building the organisation's capabilities to innovate solutions with tangible, organisation-wide impact.
Commenting on the launch, Al Huraimel emphasized that real innovation comes from empowering people to challenge how things are done and build better solutions. DARE 2.0 provides structure, time, and leadership support to turn ideas into action, ensuring alignment with BEEAH's operational and strategic priorities. Working with Sheraa brings accelerator discipline and ecosystem thinking into BEEAH's corporate setting, where ideas can swiftly move from concept to impact.
Sara Al Nuaimi noted that DARE 2.0 reflects a deliberate approach to internal innovation, treating employee-led ideas with rigor, clarity, and accountability. By adapting Sheraa's accelerator model to BEEAH's enterprise context, the programme creates a structured pathway for ideas to be tested, refined, and scaled to support organisational performance and long-term value creation.
The collaboration builds on the shared commitment of BEEAH and Sheraa to foster innovation, develop talent, and apply intrapreneurship principles to solving complex sustainability and operational challenges within an enterprise environment.
