Dubai: In the presence of H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority (Dubai Culture), the Authority signed a Memorandum of Understanding (MoU) with Spotify to strengthen collaboration across the music and creative sectors. The agreement is aimed at expanding opportunities for emerging musicians and local talent, supporting their growth, and enhancing their visibility on global platforms.
According to Emirates News Agency, the MoU marks a first-of-its-kind partnership between Dubai Culture and Spotify, establishing a new model for public-private collaboration in the emirate. The collaboration will enable the exchange of insights to support the development and delivery of joint cultural initiatives that align with international best practices and global music trends.
The agreement also includes the co-delivery of programmes that expand access for Emirati and UAE-based artists to resources and platforms that support professional growth and enhance competitiveness within the music sector. It provides practical support to help creatives sustain and progress their careers.
Both entities will launch joint programmes and collaborate on the development and sustainability of long-term creative initiatives that encourage artistic expression, cultural exchange, and innovation within the local music sector. The partnership will also feature music-led projects to spotlight Dubai's creative community and support the emirate's vision to become a global center for culture and a hub for talent.
Hala Badri, Director General of Dubai Culture, emphasized the importance of talent development in the music sector, stating that the agreement with Spotify is part of broader efforts to support artists at all career stages. Gustav Gyllenhammar, Senior Vice President at Spotify, highlighted Dubai's role as a significant player in the region's music economy and expressed commitment to building a stronger local music ecosystem.
The MoU underscores Dubai Culture's ongoing efforts to invest in the next generation of creatives and reinforce Dubai's position as a leading creative destination. This aligns with Spotify's initiatives such as RADAR Arabia and Fresh Finds Arabia, which support emerging musical talent and connect them with new audiences.
Founded nearly 19 years ago, Spotify is the world's most popular audio streaming subscription service, playing a significant role in the growth of industry revenues. The platform's global user base has surpassed 713 million users across more than 180 markets worldwide.
