Dubai:Emirates Skywards, the loyalty program of Emirates and flydubai, has announced the launch of 'Miles More Rewarding', a global campaign aimed at highlighting the various opportunities for members to earn and spend Miles. The initiative is designed to enhance the everyday experiences of members in Dubai, including travel and shared family activities, by providing rewards for routine actions such as purchasing a morning coffee, shopping, attending a football match, or planning a family holiday.
According to Emirates, the campaign targets its 40 million members worldwide, offering a wide range of travel and lifestyle rewards that extend beyond earning Miles on flights. Members can accrue Miles through everyday activities like gym sessions, online shopping, hotel stays, and exclusive entertainment experiences. The Skywards Everyday app, which partners with over 500 brands in the UAE, allows members to earn Miles on daily spending, transforming routine purchases into travel rewards.
The campaign also includes features such as earning Skywards Miles at over 1,300 outlets in Dubai Mall, shopping online at Skywardsmilesmall.com with access to thousands of brands, and using co-branded credit cards to maximize Miles earnings. Skywards Miles can be redeemed for concerts, sporting events, exclusive tours, and luxurious staycations. Additionally, the Emirates Skywards-Marriott Bonvoy partnership offers dual rewards, enabling members to earn both Skywards Miles and Marriott Bonvoy points on flights and hotel stays.
Furthermore, the program includes benefits for family members, such as the Skywards Skysurfers loyalty program for younger travelers and pooled Miles for family rewards. Emirates Skywards also offers special birthday month rewards and opportunities to multiply earned Miles. The loyalty program continues to evolve, introducing enhancements that provide flexibility, choice, recognition, and increased rewarding opportunities for its members.
