Sharjah: The Sharjah Chamber of Commerce and Industry (SCCI) is set to launch the 36th edition of the Sharjah Ramadan Festival 2026 from 15th February to 25th March across all cities and regions of the emirate, including the Central and Eastern regions. Held under the theme ‘Ramadan Spirit in Heart of Sharjah’, the festival aligns with the UAE’s Year of Family and aims to enhance community engagement and social cohesion through a unique Ramadan experience.
According to Emirates News Agency, the 39-day event is part of the Sharjah Shopping Promotions 2025-2026 campaign, which began on 1st December and will continue until 25th March. The festival will feature participation from major shopping centres, retail outlets, and both international and local brands. Additionally, it will include promotional campaigns, raffle draws, and cultural initiatives designed to boost consumer engagement and support the retail sector’s growth.
Jamal Saeed Bouzanjal, Director of Corporate Communication at SCCI, commented on the festival’s longstanding tradition, highlighting its ability to meet changing community expectations and retail demands over the years. He emphasized that this year’s program focuses on family-oriented activities, integrating entertainment, education, and shopping while promoting social values.
Aisha Saleh, Director of Festivals and Promotions Department at SCCI, noted that the 2026 edition offers an array of activities aimed at shoppers, families, children, youth, and sports enthusiasts. She pointed out that the festival will include competitions and prize campaigns to enhance visitor participation through a comprehensive marketing strategy that combines entertainment with significant incentives.
The festival will also collaborate with the Ramadan Nights exhibition at Expo Centre Sharjah, providing visitors with the opportunity to participate in the festival’s main raffle draw and promoting cross-event integration.
Among the key attractions are the Young Influencer initiative, which will engage children through interactive platforms, and the Your Iftar Is Ready event, showcasing the humanitarian and charitable spirit of Ramadan.
The Sharjah Shopping Promotions has also made a mark at the Sharjah Light Festival, featuring a family pavilion at the Light Village with a retail outlet for Shamsa, the campaign’s child-friendly mascot. This outlet will offer branded merchandise until 22nd February, in partnership with the Sharjah Commerce and Tourism Development Authority.
The campaign’s outreach extends to schools with interactive performances by the Shamsa character, delivering educational and social awareness messages. Furthermore, the Reading Carnival organized by Al Shaima Girls’ School-Cycle 3, with participation from 13 schools, distributed 150 incentive gifts to promote literacy and knowledge development among students.
