Abu dhabi: H.H. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, witnessed, on Friday, the signing of a Memorandum of Understanding (MoU) between Sharjah Media City (Shams) and the Faculty of Communication at the University of Barcelona at the university's headquarters.
According to Emirates News Agency, the MoU was signed by Rashid Abdullah Al Obad, Director-General of Sharjah Media City (Shams), and Dr. Joan G. Burguera, Dean of the Faculty of Philology and Communication at the University of Barcelona. The agreement aims to establish a framework for cooperation in media, digital innovation, entrepreneurship, scientific research, and academic and research collaboration in education and the creative industries.
The MoU will enhance the exchange of academic and professional expertise, support the development of joint training programmes, and facilitate the organisation of conferences, seminars, and workshops beneficial to the media sector on both sides. It opens up new opportunities for both Sharjah Media City and the University of Barcelona to benefit from each other's best practices and promote cultural and academic exchange.
The agreement also aims to foster an environment that supports creativity and entrepreneurship by nurturing innovative student projects and transforming them into marketable media products. This step reflects Sharjah Media City's commitment to building cooperation with leading international academic institutions, in line with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, to make the Emirate a beacon of knowledge and culture and a regional hub for the creative industries.
